Super Capitalism

Super Capitalism
2006.06.28 2:32

I went to a supermaket. I listened to the advertisement song for a credt card, its singer was a kid of probably 10 to 12 year old boy, and chanting that it's like a magic since you can get points atomatically when you use the credit card.
Use of kid in advertisement, introduction of point system in use of credit card, the use of 'Like a magic' in use of advertisement. All are considered as very effective to promote sales.
Points have been used as a form of money within a company that issues, so we can see many advertisements that raise the benefit of receiving lots of 'points' in a credit card.